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Stealth consumption, brought to you by Manduka
Time recently reported that high-end yoga mats are bucking today’s frugality trend. These mats—the priciest of which cost about $100—are made by a company called Manduka, whose sales rose 55 percent in...
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Luxury apparel: Category in crisis
The recession will leave its mark on most categories, but one that’s certain to undergo an evolution is the luxury apparel market. Bain & Co. forecasts a precipitous 15 percent year-over-year...
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Dubai’s Monarch Hotel asks visitors to ‘Name your price for luxury’
Dubai’s hotel industry has been hard-hit by the downturn. In the first half of 2009, revenue per available room fell as much as 35 percent compared to the previous year, according to a report from STR...
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‘Bitches on a Budget’: Money-saving tips for big spenders
This recession has created a lot of guilt around spending money on things we may want but don’t necessarily need. In her upcoming book Bitches on a Budget, Rosalyn Hoffman, a former fashion buyer and...
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Trying to create a culture of saving in Dubai
National Bonds Corp. in Dubai has launched a “Save for Life” promotion in an effort to change people’s attitudes toward saving. (NBC, described as the National Saving Scheme of the UAE, is a...
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Bag-borrowing now online for UAE fashionistas as designer-dress rentals...
Back in April we wrote about a Singapore bag-rental service that mimics an idea that originated with Bag Borrow or Steal in the U.S. Now toujourschic.ae, a site for UAE residents, offers the...
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Tailoring a new message for luxury
Louis Vuitton ads have long been synonymous with flash, featuring bold colors, images and celebrities like Madonna and Keith Richards. In what appears to be a step away from this tack, the luxury brand...
View ArticleBMW gets touchy-feely with ‘Joy’
BMW’s recent shift away from its longtime tagline “The ultimate driving machine” to “Joy is BMW” looks like a savvy way for the luxury brand to remain relevant to post-recession consumers. In a...
View ArticleAcura rationalizes luxury with ‘Excuses’ campaign
We’ve noted how drastically the luxury category changed with the recession. Ostentation is out, practicality is in. And while recent research from Harrison Group found that affluent consumers are less...
View ArticleChrysler 200′s Super Bowl ad posits Detroit as luxury hub
When you think “luxury,” you likely think of anything but Detroit. Chrysler’s Super Bowl commercial assumes as much, with the narrator asking, “What does a town that’s been to hell and back know about...
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